iQ marketing in Italy - Scion IQ Forum
LinkBack Thread Tools
post #1 of 2 (permalink) Old 08-01-2008, 01:53 AM
Posts: n/a
Mentioned: Post(s)
Tagged: Thread(s)
Quoted: Post(s)
Default iQ marketing in Italy


In order to publicize the launch of Toyota's iQ minicar at the end of this year the Japanese company has resorted to a guerilla marketing tactics, sticking magnetic advertisements on the sides of parked cars in Italy. The magnets have "298cm. The iQ ends here" written on it (in Italian of course) and a paper leaflet that reads, "4 seats in 298cm. And the safety of a tank." will also be tied to the car's side mirror (again, translated). The assault began on July 7 and will continue until the end of the month on the streets of Rome, Milan, Turin, Naples, Florence, Palermo, Genoa or Bologna. Rival cars are specifically targeted.

For the iQ, the Italian market is vital. The country sold 416,446 minicars last year according to UNRAE (the association of foreign automakers), making Italy the largest market for that type of car. Based on data supplied by JATO Dynamics, Europe's minicar sales totaled 1.1 million in 2007.

For environmental concerns, Toyota ensures that the leaflets are made from recycled paper and that the workers set out to place the advertisements will also clean up any left on the ground at the end of the day.
The article can be found <a href="">here.</a>
Sponsored Links
post #2 of 2 (permalink) Old 08-11-2008, 02:27 AM
Posts: n/a
Mentioned: Post(s)
Tagged: Thread(s)
Quoted: Post(s)
Default Re: iQ marketing in Italy

Here's a video of the promoters hard at work.

Quick Reply

Register Now

In order to be able to post messages on the Scion IQ Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


User Tag List

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome