The Royal College of Art in London is "the world's only wholly postgraduate art and design institution," and apparently they like the Toyota iQ (which Toyota calls the smallest four-passenger car in the world).
The Toyota iQ will be exposed at the RCA between September 19 and 23 to "provide the inspiration for the finest new design talent [...] to produce ideas and concepts that respond to the many and varied challenges of modern urban living." Read on for more photos and technical specs of the iQ.
Leading designer and Royal College of Art Alumnus Dick Powell of Seymour Powell says, "I think it's a great idea for Toyota to mark the launch of the iQ car by tapping into the design creativity of the Royal College of Art. What better way to express the theme of Intelligent Urban Living than by asking the next generation of designers to think about the radical designs that will change our experience of living in cities."
Article and photos
here.
